DATA-POWERED
FUNDRAISING
FIND, UNDERSTAND AND CONVERT NEW DONORS

Data-powered Fundraising is the solution that will allow your non-profit to increase donations through the use of donor data. Our unique methodology is based on four pillars:

  • Target the donors with the highest likelihood of conversion to your organization

  • Develop highly persuasive creativities thanks to the knowledge of the target audience's behavioral and value characteristics

  • Customize donation figures on the landing page for donors with low price sensitivity thanks to our proprietary econometric model.

Thanks to our in-house creative and media team, we follow the entire marketing process, from target analysis to the creation of exceptionally performing content, which speaks personally and directly to the donor and reaches him/her on issues dear to him/her.
 

Data-powered Fundraising is made possible thanks to the interaction between two technologies:

  • NEXUS DONOR: our database of behavioral information on donors

  • CLARITY: our algorithm that processes NEXUS data to cross-reference donor information and create consistent and actionable profiles

  • CREATIVE AGENCY INTEGRATION: work closely with the creative agency or with W-mind's creative team to translate insights into high-performance content.

NEXUS DONOR
SPECIALIZED DONOR DATA

Our database of behavioral, value and psychological information on Italian donors. Nexus is structured to identify the online and offline audiences that are most likely to change their consumption habits in favor of your brand.

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CLARITY
ACTIONABLE CUSTOMER INSIGHTS

Whatever your market, we are able to build an accurate profile of the different segments that make up your potential donors and of the creative elements that can bring them to action.

We create profiles using our proprietary AI algorithm CLARITY, that analyzes millions of data points to find the behavioral and personal characteristics your consumers share.