PROCESSING OF HIGH REDEMPTION DIRECT MAIL LISTS
GiveRank is our AI-based software that allows non-profits to identify leads and donors in their CRM that have a high chance of donating if reached by a direct marketing appeal (mail, email, telemarketing, etc.).
GiveRank analyzes the correlations between the donation and all the variables contained in your database (compared to the 3 variables taken into account by RFM). The lists produced substantially increase the redemption rate of direct marketing appeals allowing organizations to increase their net donations and ROI.
TURN YOUR DATA INTO VALUE
The organization's CRM contains key information that can be used to predict, month by month, which donors are about to withdraw from their regular donation relationship.
We process the donor data contained in your CRM with our Machine Learning algorithm to create a predictive model of consumers with high likelihood of conversion.
The lists produced by Machine Learning algorithms exceed the redemption rate of those produced by RFM by up to 30%.