GUARDIAN ANGEL
FIND QUITTERS AND RETAIN THEM

Guardian Angel can help non-profits identify in advance which donors will cancel their regular donation within two months.

 

Using CRM data through our proprietary algorithm, we can detect who is at risk of leaving and reach them with targeted customer service and loyalty marketing actions - generating a steady growth in the organization's annual donations.

CRM
TURN YOUR DATA INTO VALUE

The organization's CRM contains key information that can be used to predict, month by month, which donors are about to withdraw from their regular donation relationship.

Image by Pietro Jeng
GUARDIAN ANGEL
CHURN PREDICTION ALGORITHM

We process the donor data contained in your CRM with our Guardian Angel algorithm and we create a predictive model of the consumers that are about to leave the organization.

The names identified by the predictive model are used by the telemarketing and customer service team to reach donors before they can cancel the subscription and persuade them to stay.