MAXIMIZING TV ROI
OPTIVISION is the solution for companies that want to optimize their TVmedia buying, find new spaces with high ROI and have a timely tool to evaluate media center proposals.
Thanks to the cross analysis of data on the company's potential consumers and on TV data, we can recommend the best TV spaces to buy, numbers in hand.
Optivision is made possible by:
NEXUS: our database of consumer behavioral, psychometric and information. Enriched with new information tailored for your organization.
CLARITY: our algorithm that processes NEXUS data to cross-reference consumer information and to create consistent and actionable profiles.
AUDITEL DATA: the most reliable and secure database for television audiences data in Italy.
SPECIALIZED CONSUMER DATA
Our database of behavioral, value and psychological information on Italian donors. Nexus is structured to identify the online and offline audiences that are most likely to change their consumption habits in favor of your brand.
We cross-reference Auditel data with your potential consumer profiles to identify the channels with the highest ROI and consumer conversion possibilities.
We process socio, demo and geographic data from more than 10,000 available media spaces to ensure a thorough optimization of your media buying.
ACTIONABLE CUSTOMER INSIGHTS
Whatever your market, we are able to build an accurate profile of the different segments that make up your potential donors and of the creative elements that can bring them to action.
We create profiles using our proprietary AI algorithm CLARITY, that analyzes millions of data points to find the behavioral and personal characteristics your consumers share.